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Remembering Gary Halbert (Copywriter)

Gary Halbert (1938-2007) was considered by many to be the greatest copywriter of all time. The “Prince of Print” was just shy of his 69th birthday when he passed away peacefully in his home in Miami Beach, Florida. He was survived by two sons, Kevin and Bond, and by a generation of copywriters and direct marketers who considered him their ... Read More »