Rick Frishman – Author 101 University
36 years of working with entrepreneurs, authors and business owners have made Rick Frishman one of the leading book publicists in the US. As founder of Planned Television Arts, Rick has helped these people gain publicity for themselves and their businesses by H3er and increased visibility. To increase branding, performance and productivity Rick feels the following tools are required – Public relations, dealing with the media, media training, publicity, booking on talk show programs and publishing. Before establishing Planned Television Arts, Rick worked in New York as a producer of the ‘Barry Farber Show’.
Few of the top book editors, literary agents and publishers in America that Rick Frishman has worked with are Hyperion books, Harper Collins, Pocket books, Wiley, Simon and Schuster, Random House, Penguin Putman and many others. Few of the bestselling authors Rick has worked with are Mitch Albom, Bill Moyers, Howard Stern, Caroline Kennedy, Jimmy Carter, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, Stephen King, Nelson DeMille, John Grisham, Hugh Downs, Mark Victor and Harvey Mackay.
After coming into the spotlight Rick Frishman has made hundreds of radio show appearances and also made dozens of TV show appearances nationwide. Both Bloomberg TV and Oprah have featured Rick. Popular journals and newspapers such as the New York Times, Associated Press, New York Post, Wall Street Journal and Selling Power Magazine have featured articles on Rick. Rick also co-authored two best selling books ‘Networking Magic’ and ‘Guerrilla Publicity’ plus another 8 books.
A new series of books called ‘The Author 101’ is being released by Rick and publicist Robyn Spizman. The book is instructional and will help new writers navigate their way in an already overcrowded publishing market. It features articles from top level authors, agents, PR, editors and sales people, and provides comprehensive education in a simple, easy-to-follow format. ‘Where’s Your Wow?’ is another book by Rick and Robyn and which was released in 2008. Along with attorney Richard Solomon, Rick also co-hosts a radio show called ‘Taking Care of Business’. With a B.F.A. in acting and directing, and a B.S. from the Ithaca College School of Communications, Rick is a much sought after speaker on public relations and publishing. He is a member of PRSA and the National Speakers Association. Rick and his wife Robbi live in Long Island. They have three children.
Rick Frishman believes that marketing is everything if you want to sell a book. Instead of trying to advertise on the radio, use personal publicity as a speaker at a forum or through articles in the newspapers. With regard to publishing Rick says since publishing has changed so much over the years, you first need to learn the new rules. Research is the best way to learn. Networking like good marketing can skyrocket your career, so you must learn the ins and outs of good networking. You need to network every single day – whether it is through a job, friends or other activities.
Once you feel you have a potential contact you should act, not wait. The world will not come to you – you need to take control of your own life. Do not wait for everything to be just right. It is then time to advertise just how good you are and sell yourself. If you are writing a book you must be able to lure your readers with what excites and interests them. As publisher at Morgan James Publishing which publishes both fiction and nonfiction books, Rick has the required knowledge and experience to guide new writers. His latest book to be launched in August 2013 is “250 Rules of Business” and is much awaited by global audience who are well acquainted with his work, words and services.
Rick Frishman and David Hancock – Tips on Marketing
Rick Frishman on Quick Tip for Book Writing